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Arrow


arrow-page-image.gif            Picking the winners in your ideas portfolio

The Arrow programme enables companies to pick the winners from their ideas portfolios and develop them into ventures for commercialisation.

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  • Trains a team of your people in the thinking skills needed to spot the winners in your ideas portfolio.
  • Takes on board large portfolios of ideas (even poorly defined ideas) and finds the ones with the greatest potential for profit.
  • Develops shortlisted ideas (usually about 12) into well-defined ventures that are ready for further development.
  • Enables your team to re-run the programme in-house whenever appropriate.


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  • We work with a multi-disciplined team of your people, leading them through a series of tasks over two or three days.
  • Teams are usually between six and fifteen in number.
  • We assemble a list of ideas usually from in-house resources.
  • We take the ideas through four “stage-gate” assessment and development processes.
  • We continually apply creativity techniques to ideas to ensure they reach their full potential.
  • We use a mix of styles with people working individually, in single discipline teams or multi-discipline teams, according to the task.
  • We produce a shortlist of agreed ventures for further development in-house.

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