In a recent government report, George Cox states that there is not enough creativity and innovation in British Industry. He makes a number of key points including:
"Sustained success in business – regardless of sector – increasingly depends on the ability to innovate: to exploit new ideas and new opportunities ahead of the competition."
"Too often in the UK, entrepreneurial enterprises aim too low or run out of steam"
"It also requires many more of the established companies to recognise the potential of a more creative and enterprising approach"
"Innovate or fail. Markets are being transformed, brands are being built, products and services are being re-designed, replaced or developed through innovation. Research shows that businesses which harness creativity and design put themselves at the leading edge. More need to beconvinced."
For more details on this important report see:
http://www.hm-treasury.gov.uk/media/8/9/coxreview-chap2theimportance.pdf
Or, for the full report, see:
http://www.hm-treasury.gov.uk/independent_reviews/cox_review/coxreview_index.cfm
And, if you agree with George Cox, get in touch with us and we will help you make your company a leader in creativity and innovation. |